The genre of news is like a shark-pit full of competition, and to be successful in the field you have to constantly come up with very unique and different ideas. Some years ago, setting up a media network was a challenge for Kartikeya Sharma, but he made the right decisions and used the ‘power of differentiated content’ to take iTV to new heights. The iTV Media Network gradually crawled up the TRP ladder because their focus was on ‘news not noise’ and now they are the fastest growing media networks in the country. Though their initial years were a bit tough, within 4 years the media network has managed to gain a surprisingly high viewership.
About India News:
India News is the first national channel launched by iTV. It is a 24-hour Hindi channel with a motto ‘desh ki dhadkan’. Kartikeya Sharma’s India News channel was launched in 2007 and it managed to succeed through the really competitive media market. India News has an online avatar named as ‘InKhabar’ and is part of the iTV network. The India News channel is performing very consistently for many years and it is continuing to grow. The channel always catches the early trends and till now it has won the trust of many Indian viewers.
India News always brings up the issues related to the common men and that’s why it resonates with the people there. The contribution of high quality journalism by Kartikeya Sharma made it possible for the media network to excel and get leading position in a very short span. There are five regional channels which work under India News, three of the main regional channels are Haryana, Uttar Pradesh, Chattisgarh, and Madhya Pradesh. The India News channel also got a brand new look in 2013 which included a fresh lineup of shows, programs, and presenters, and a beautiful studio too.